Phase 1: The Foundation (Can customers find you?)

NAP Consistency: Does your Name, Address, and Phone number match your signage and website exactly? (Google hates mismatches).
Category Precision: Is your "Primary Category" the one with the highest search volume in Malaysia?
Pin Accuracy: Is your Google Maps pin dropped exactly at your door, or is it sending people to the back alley?
Operating Hours: Are your "Special Hours" (Public Holidays) updated?

Phase 2: The Trust Factor (Will customers choose you?)

5. Review Velocity: How many new reviews are you getting each month compared to your competitors?

6. Response Quality: Are you replying to every review? (This is a major ranking signal in 2026).

7. Visual Proof: Do you have at least 3 photos of your team or work from the last 30 days?

8. Video Presence: Do you have a 30-second intro video? (Most businesses fail this one!)

Phase 3: The Conversion (Will customers contact you?)

9. WhatsApp Integration: Is your "Message" button connected and active?

10. Service Menu: Is every single service you offer listed with a clear, simple description?

11. Q&A Section: Have you "pre-answered" the top 3 questions customers always ask you?

12. Website Link Check: Does your "Learn More" button lead to a mobile-friendly page that loads in under 3 seconds?